"Parents located in North London wants to find an exceptional and skilled educator to support their most junior child on his initial journey to becoming an English gentleman."
When reading this post, you might easily miss the term "initial stages" as just figurative language.
However, it may be the most significant aspect of this distinctive employment listing, as it attempts to recruit a mentor for a 12-month-old.
Hundreds of responses have since been submitted since the anonymous family published their request for the £180,000 per year tutor, who needs to be "a uniquely qualified person".
In recent few weeks, the advert has gained interest in the news, with numerous questioning why?
Innovative Idea
Adam Caller, head and founder of a global tutoring firm, which is assisting the family in their quest, said that notwithstanding initial doubt, he found the idea "far sighted", and "advanced".
When he met the family, he mentioned they understood the unconventional nature of their request, and how early in age their son is.
But, they explained that they "were unwilling to delay any longer" to hire a tutor, as they had held off until their firstborn was five, and by that point "cultural conditioning had already become established".
What exactly does the family indicate by "cultural bias"?
It's "comprehensive", the expert responded. "The manner you eat, how you speak".
He said the firstborn had picked up "really subtle, body language" from the family, and had adopted their cultural habits. The family told him they wished to avoid this pattern to repeat itself with their new baby.
The intention: To hire a UK tutor, who needs to speak with standard English accent, to shape the baby from the very start.
Subtle Influence
"Much of the learning at the beginning here is somewhat osmotic," stated the CEO.
It's through this osmosis that the family are hoping the child will adopt the British traits they wish to impart.
The consultant noted the tutor had to be someone who went to "the right kinds of schools – comparable categories of schools as the family plan to send their son to".
"The tutor simply needs to be the appropriate candidate, they'll be carrying out things they may not realize they're doing, simply by nature," he said.
Money No Object
The family explained to him the chosen tutor should ideally also have knowledge of or interest in horse riding, alpine skiing, the arts and musical activities so as to shape the child in a wide range of passions.
More than that though, he said the family wanted the tutor to register the child on a selection of courses so the child would be "horseback riding and picking up an instrument by the time they are approximately three years old".
In the family's view, assisting their son become a "UK sophisticate" will result in success and open doors.
"For all the advantages and disadvantages of that, because it's certainly a status symbol," he adds.
However, despite all this guidance in "Britishness", would the child adopt alleged cultural influence from the multicultural family he lives with regardless?
"Absolutely", replied the CEO. "The parents understand this may not work, but they've merely embraced the view of, 'we should try and let's go as early as we can', because the cost of it is irrelevant," he stated.
Idealistic and Unrealistic
There are some in the education sector who share similar reservations.
An education leader, chief executive of an educational organization, who also offer individual instructors, wrote that "the journey of embracing two identities, or indeed, becoming oneself, is something that must be lived into, not designed."
The expert noted that he had emigrated from the Far East to the Britain at the time of seven, and had been raised understanding and practicing both cultures. He progressed to be educated at a prestigious UK institution.
"The notion that a single person can serve as a representation of English culture, an individual who can somehow impart the qualities of a UK sophisticate to a infant child, seems to me naive and impractical," he wrote.
"From my perspective, employing a typically British tutor from infancy will does not instantly create the goal they hope for.
"I did not have that kind of mentor, and nevertheless I have been fortunate enough to experience many of the opportunities they hope for their son."
He stated: "The fact is, personal identity should not be imposed from the outside; it must be embraced, and it must originate internally."
Buying Britishness
Naturally, Britishness is something the expert hopes can be instructed – and commercialized.
"I think the situation that the world regards us in this respect is something that we should be cherishing|valuing|appreciating
